How We Reduced Cost Per Lead by 62% for an E-commerce Brand

Ek mid-size eCommerce brand paid ads par heavy spend kar raha tha lekin conversions low the.

Problem

• High CPC

• Low conversion rate

• Poor landing page experience

Strategy

• Full funnel performance audit

• Audience segmentation

• Landing page optimization

Execution

• Meta + Google Ads restructuring

• Retargeting funnels

• Creative testing (10+ ad variations)

Results

• 62% reduction in cost per lead

• 3.4x increase in ROAS

• 48% higher conversion rate

Conclusion
Performance marketing sirf ads chalana nahi — data driven optimization hoti hai.