How We Reduced Cost Per Lead by 62% for an E-commerce Brand

Ek mid-size eCommerce brand paid ads par heavy spend kar raha tha lekin conversions low the.

Problem

High CPC
Low conversion rate
Poor landing page experience

Strategy

Full funnel performance audit
Audience segmentation
Landing page optimization

Execution

Meta + Google Ads restructuring
Retargeting funnels
Creative testing (10+ ad variations)

Results

62% reduction in cost per lead
3.4x increase in ROAS
48% higher conversion rate

Conclusion
Performance marketing sirf ads chalana nahi — data driven optimization hoti hai.

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