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What Are Impressions on LinkedIn and How to Increase Them

February 26, 2025

LinkedIn marketing is extremely critical nowadays. The platform houses over 1 billion members globally. According to research and studies, LinkedIn users are expected to increase by 22.3% in 2028. If you haven’t yet added LinkedIn to your digital marketing strategy, it is time to do it now. If you are working on it already, kudos to you; just make sure you use it right.

It is likely that you’d have come across the term ‘impressions,’ ‘engagement rate,’ ‘search appearances,’ and the likes on LinkedIn. But what are impressions on LinkedIn? How can you increase impressions on LinkedIn? And what are some good tactics to improve engagement rate on LinkedIn?

We’ll dive into all these details in this article and provide you with actionable tips to increase impressions and engagement on LinkedIn to get more traction and sales.

What Are Impressions on LinkedIn?

Basically, ‘LinkedIn impressions’ is the number of times a certain article, ad, or a post appears on a person’s feed, irrespective of whether or not they interact with it. An impression is counted every time your particular content is shown to a LinkedIn user. The user may or may not pay attention to it and engage with it, but the content has been presented to them on LinkedIn.

Impressions on LinkedIn (as a matter of fact, on any social media platform) are important as they signify your content’s reach. High impressions mean your posts are shown to more people in their LinkedIn feed. Even if they aren’t interacting with them, they are still seeing your content, which increases your brand awareness. When your target audience continues to see your posts, sooner or later, they are bound to engage with them too. With time, your engagement improves, which generates more connections, leads, and sales.

Now you’re probably wondering about how to increase impressions on LinkedIn? Of course, we’ll share strategies to achieve this goal. That said, first let’s talk about what is meant by engagement rate on LinkedIn.

What Is a Good Engagement Rate on LinkedIn?

Impressions are critical on LinkedIn, but engagement is indeed a more honest and reliable measure of whether or not your content builds a connection with your audience. What is a good engagement rate on LinkedIn? How does it assess your content’s performance on the platform? Let’s talk more about it.

You can calculate the engagement rate on LinkedIn by using the following formula:

Engagement Rate (%) = (Total Engagements / Total Impressions) x 100%

So basically, you need to know the total number of engagements on your content.
Once you have that number, divide it by the total number of impressions.
Multiply the number you get by 100% to get the engagement rate as a percentage.

Engagements on Linkedin encompass all the clicks, likes, shares, and comments on your articles, posts, and different kinds of content.

What constitutes a good engagement rate honestly varies according to the industry, niche, and size of audience. That said, typically the following engagement rates on LinkedIn are considered to be good.

0.5% to 1%: If the engagement rate is between 0.5% and 1%, it is considered to be quite low. This means your content needs more improvement.
1% to 3%: If your content gets an engagement between 1% and 3%, it is deemed as average. Your content is performing fine, but optimizing it would generate even better results.
3% to 6%: An engagement of 3% to 6% on posts, articles, LinkedIn newsletters, and ads is believed to be quite high. It is crucial to sustain the excellent performance by sharing the posts and creating even better content.
Higher than 6%: Content that gets an engagement rate of 6% or higher on LinkedIn usually goes viral. This is a brilliant engagement rate and indicates that your content is of top-notch quality.

The engagement rate on LinkedIn increases when you create valuable, relevant, and shareable content. Consequently it also positively impacts your social SEO that in turn further increases your visibility. Let’s share with you some proven strategies to increase your impressions on LinkedIn.

How to Increase Impressions on LinkedIn?

Getting more visibility is essential for your content to perform well on LinkedIn and on any other social media platform. Increasing impressions on LinkedIn isn’t impossible at all; it just requires some strategic moves.

Here’s what you can do to get more impressions on LinkedIn.

Optimize Your LinkedIn Posting Schedule

Perhaps, you haven’t realized it, but the time at which you post does influence its impressions. It is best to post at a time when your audience is active on the platform and views your content.

According to diverse LinkedIn analytics gathered over time, the ideal posting times on the platform are:

Morning: The hours between 8 am and 10 am are excellent to post on LinkedIn. Usually people are having breakfast, or their morning coffee, or have just reached office in between these hours. They are highly likely to check their LinkedIn before starting their routine tasks.
From Tuesday to Thursday: Countless LinkedIn studies have shown that mid-week posts usually perform better as compared to posts done at the start or end of the work-week.
Lunch Time: Professionals often browse and scroll on LinkedIn during their lunch break which is usually between 12 pm and 1 pm.
Evening hours: Many LinkedIn users tend to check their feed post work. Posting between 5 pm and 7 pm is likely to get your posts more attention from such users.

Experiment posting at different times and days. Post content during the morning hours for a week or two, and then publish content in the evening time. Compare the performance of the two to check what time works well for your content. Similarly, try the same strategy to determine the best day to post as well.

While the posting times and days shared above work well for most niches, it is not definite that they may suit your business. After experimentation, figure out the best times and days for your content and optimize your posting schedule accordingly.

Create Engaging and Quality Content

Content was and will forever remain king on LinkedIn. If your content lacks structure, meaning and value, it won’t captivate your audience even if you continue posting it at a good time. Work on the following strategies to ensure your content performs well on LinkedIn.

Analyze what your audience wants and needs. Figure out their pain points and goals to create content accordingly. Use polls and surveys on LinkedIn to better understand your audience.
Write more detailed and powerful long-form articles on LinkedIn to build your authority and credibility. When people read informative and well-researched LinkedIn articles providing them with valuable insights, they perceive you as a thought leader on the platform. Struggling to write LinkedIn articles, newsletters and posts? A viable strategy is to get expert content writing services.
Create a variety of visual content including carousels, images, and infographics. Visuals attract attention better as compared to plain text. Focus on crafting aesthetically pleasing and vibrant visuals on a regular basis, at least 4 to 6 times a week. Engage a good white label social media marketing and management company for this job.
Videos are doing well on almost every social media platform nowadays. A couple of years ago, text-based content and graphically designed posts were enough to get good impressions and engagement on LinkedIn. Things have drastically changed now. Videos are doing rounds on LinkedIn. Make sure to publish at least one video ranging between 40 seconds to 120 seconds on your page or profile. Shorter videos do well as well.
All the content that you share, be it articles, short posts, graphically designed images and carousel posts, must be relatable to your audience. Your audience should feel a connection with them, and feel as if the posts are speaking to them.
Share tips, how-to articles, strategies, and inspiring content. Say you run a travel agency, you could share checklists on what to take along when traveling to Turkey. You could also write a detailed article about the best tourist destinations in Langkawi, and the best time to visit Hungary. Similarly, imagine you run a digital marketing company. In that case, you could talk about the importance of working with an expert digital marketing agency. You could also share tips on how to rank your content, and create videos regarding search engine optimization and similar topics.

Your objective should be to craft content that resonates with your audience and prompts them to engage with it. Search for trends on LinkedIn, and follow competitors and industry leaders regularly to tweak your content strategy accordingly.

Engage on Different Groups on LinkedIn

LinkedIn supports content that sparks conversations, and encourages socialization. Like Facebook, there are many groups on LinkedIn as well. Their purpose is the same too: provide users with a platform where like-minded individuals can engage with each other, uplift each other, and support different initiatives.

If you want to increase impressions on LinkedIn, a good approach is to leverage groups on the medium. Here’s what you need to do:

Find different groups on LinkedIn. Look for groups that are relevant to your work and business to gain the support of people who understand your work, and to find potential clients who are in search of your products or services. In addition to finding like-minded individuals and relevant groups, also look for slightly dissimilar groups too. These are the places where you can create an urgent need for your products or services. For instance, a group for healthcare practitioners does not exactly relate to a digital marketing agency, but everyone does need a good digital marketer, right? Who knows someone in that group is seeking a professional like you. Posting there occasionally can help you land some good clients.
Share important insights, industry trends and meaningful content in the groups you join.
Adhere to the posting guidelines and rules of the group when posting there.
Ensure to engage with people in the group, reply to their comments and interact with them. Visit the profiles of different people who comment on your posts, and connect with them.
When posting in LinkedIn groups, try not to be too sales-y and spammy. Focus on adding value in the group instead of throwing your sales pitch around every time. Users on LinkedIn appreciate value-driven content so emphasize on doing that as much as possible.

Measure the engagement on your posts and shares in the different groups you contribute to. Analyze the kind of content that receives more traction to incorporate more of that sort in your content strategy.

Interact with Your Users and Connections

Interacting with individuals and building connections are two core objectives of LinkedIn. Impressions escalate when you build connections, and engage with those connections.

Here are some powerful hacks to effectively engage with your connections, and thrive using them.

When someone leaves a comment on your post, leave an appropriate reaction to it from the available ‘react option’ such as love, insightful, like, support, ha-ha.
Reply to the comments as well. Ditch the habit of commenting with automated responses as suggested by LinkedIn. Instead, craft a meaningful comment. If you are too busy or drained to do it yourself, copy and paste the entire post’s caption in your favorite AI chat-bot and assistant such as Chat GPT or DeepSeek, and ask it to generate an appropriate response for you. Humanize the response and use it on that post.
Ask people questions on their posts, and comments on your posts.
Engage with users on your profile, and in other groups.
share/ repost posts you find useful and captivating.
Tag and mention people in your posts, comments and wherever possible.
If you repost someone’s post, article or image, give them a shout-out if you find it beneficial. Similarly, tag relevant companies, businesses and brands in your posts too. If you use a certain email marketing tool, tag the relevant company say ‘MailChimp’ in your post on email marketing.

When your posts start receiving more engagement, the platform pushes it more to other relevant users.

Apart from working on these strategies, make sure you have a well-optimized profile and page if you are running a business. Post content consistently without huge gaps in between, and cross-promote different articles and posts that you do on LinkedIn on other platforms too. This is a surefire way to increase engagement, and a tactic that companies with best brand awareness exercise too.

Increase Your LinkedIn Impressions and Engagement with ITechSole

By now, we are sure you are clear on what impressions are on LinkedIn, how to increase them, and improve the engagement rate. It is time to start implementing the tips to get the desired results.

If you still struggle to increase impressions on your LinkedIn profile and pages, work with an expert digital marketing agency. At ITechSole, we have highly qualified and experienced LinkedIn experts. Get in touch with us, and we’ll ensure to amplify your LinkedIn engagement.

FAQs

What do impressions on LinkedIn mean?

The number of impressions on your content on LinkedIn are a measure of its visibility and reach. Impressions refer to the number of individuals who have viewed your post.

How are views and impressions different on LinkedIn?

Impressions refers to how many people have seen your content. Views, on the other hand, refers to how many people took an action once they saw your content.

Is getting 1400 impressions on LinkedIn good?

The higher the impressions on LinkedIn, the better it is for your content. Reaching 1000 impressions and higher does show a good traction. However, LinkedIn marketing experts regard an impression count of 5,000 as good, 10,000 as excellent, and around 50,000 or higher as successful.