How PPC is Transforming Clicks & Conversions for LA Businesses
Pay-Per-Click Market Statistics in Los Angeles
- The latest study conducted by the Los Angeles Economic Development Corporation showed that Los Angeles alone had a digital advertising spend of $5.2 billion in 2022. PPC accounted for 37% of the entire ad spend.
- On average, the click-through rate (CTR) for all the pay-per-click campaigns run in Los Angeles is 3.17%, outperforming the average of 1.91% in the U.S.
- Mobile users fuel 72% of all the pay-per-click ad clicks in Los Angeles, underscoring the dire need for effective mobile optimization.
