How We Reduced Cost Per Lead by 62% for an E-commerce Brand

How We Reduced Cost Per Lead by 62% for an E-commerce Brand

Ek mid-size eCommerce brand paid ads par heavy spend kar raha tha lekin conversions low the.

Problem

  • High CPC

  • Low conversion rate

  • Poor landing page experience

Strategy

  • Full funnel performance audit

  • Audience segmentation

  • Landing page optimization

Execution

  • Meta + Google Ads restructuring

  • Retargeting funnels

  • Creative testing (10+ ad variations)

Results

  • 62% reduction in cost per lead

  • 3.4x increase in ROAS

  • 48% higher conversion rate

Conclusion
Performance marketing sirf ads chalana nahi — data driven optimization hoti hai.

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