Ek mid-size eCommerce brand paid ads par heavy spend kar raha tha lekin conversions low the.
Problem
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High CPC
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Low conversion rate
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Poor landing page experience
Strategy
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Full funnel performance audit
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Audience segmentation
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Landing page optimization
Execution
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Meta + Google Ads restructuring
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Retargeting funnels
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Creative testing (10+ ad variations)
Results
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62% reduction in cost per lead
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3.4x increase in ROAS
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48% higher conversion rate
Conclusion
Performance marketing sirf ads chalana nahi — data driven optimization hoti hai.