In today’s digitalized era, your website, be it reflecting your personal brand or your business, is the fundamental platform where users interact with your brand. If you want it to create a powerful, positive impact on your users, you must understand how it works. Well, that’s where Google Analytics website analysis serves its purpose.
With Google Analytics, you get crucial insights into your users behavior, site’s traffic sources, bounce rates and session rates. Such important information enables you to effectively optimize your website, provides users with a better experience, and fulfill your business goals.
Google Analytics provides you with many helpful metrics. Among those, tracking the behavior of new users helps you learn more about your audience. We have already discussed click-through rate in Google Analytics with its details before. So we thought to move further, and brush your basics on unique users and website analysis in Google Analytics in this read.
What is Google Analytics Website Analysis?
Google Analytics is a free web analytics tool powered by Google. It is more like a platform that helps users track as well as analyze their website’s traffic. Now Google Analytics website analysis refers to the entire process wherein you use this tool to measure, evaluate and monitor your site’s performance.
How Website Analysis with Google Analytics Helps You?
Typically, you can use Google Analytics to analyze the visitors behaviors, their engagement, traffic and its sources, and the conversion rate.
With the help of such substantial insights, you can better identify the things that are working and not working for your website and audience. In addition, you can channelize this data to tweak your strategy to successfully achieve your business goals.
Analysis using Google Analytics equips you with the knowledge to answer crucial questions about your site’s visitors and website’s performance such as:
- Who visits your website?
- Where do your visitors come from?
- How long does a visitor stay on your website on average?
- Which website page performs well, and which isn’t generating desired results?
Being a business owner with an online presence, you can use this data to put your best foot forward. You start providing your users with wholesome and meaningful website experiences which automatically increases your ROI (return on investment.)
Importance of Understanding Unique Users in Google Analytics
There are certain key factors to assess whenever you carry out a Google Analytics website analysis. One of these core elements is understanding the unique users.
What are Unique Users in Google Analytics?
Unique users are the new users who visit your website in a fixed time frame, irrespective of their number of visits on your site. If an individual visits your business website 7 times in one day, he/ she will be counted as only one distinct user.
Why Should You Track Unique Users?
By tracking the distinct users on your website, you gain insight into valuable data such as:
- The overall size of your business’s target audience
- Whether or not your website is effective in attracting unique visitors
- Retention rate of the users
- Behavior of the distinct users including their returning behavior
Paying attention to your unique users allows you to better gauge your website’s reach potential. Moreover, you can identify gaps and growth areas to turn them into opportunities that help you grow your audience.
Top Metrics to Gauge in a Website Analysis
A detailed website analysis through Google Analytics is crucial to figure out how effectively your website draws users, and encourages them to take your desired call-to-action (CTA.) To conduct a thorough evaluation, gauge the following key metrics:
- Traffic Sources: Helps you figure out where your existing and unique visitors come from—direct traffic, paid ads, organic search or social media. This information assists you in easily identifying the platforms that fuel most of your traffic and engagement.
- Unique Users: Refers to the distinctive users on your website who haven’t visited your site before.
- Bounce Rate: It is the percentage of unique visitors landing on a webpage, but leaving without engaging much with it. Bounce rate indicates issues in your site’s content, or overall user experience. Assess the web pages with high bounce rates, figure out the issues, and fix them to retain more visitors.
- Page Performance: This metric refers to a specific web page’s performance, and whether or not it is functioning optimally. You can use this factor to pinpoint your site’s most visited pages. Consequently, you can optimize those pages to drive excellent user engagement.
- Session Duration: It refers to the amount of time a certain user spends on your respective website. The longer a session duration is, the more your users interact with your site. Plus, long session durations show that your site has meaningful content and seamless navigation.
- Conversion Rates: Conversion rate is your site’s ability to turn visitors into warm leads, and then convert them into subscribers and paying customers. The conversion rate depends on different factors including the site’s niche, audience behavior, site’s functionality, company’s offerings and the website’s content.
Your goal should be to analyze these metrics in detail so you can leverage them in the best possible manner.
Final Thoughts: Conduct Your Website’s Analysis with Google Analytics
The crux of the entire discussion we have built today is only one— conduct your website’s comprehensive analysis using Google Analytics. Get the deep insights, dissect them, and channelize them to propel more traffic and engagement on your site.
But just ensure one thing: engage an expert for this crucial task. While you can conduct a website analysis yourself, a skilled Google Analytics specialist is more proficient in this field. With an expert’s strategic guidance, your website can climb way higher in search rankings.
At ITechSole, we do exactly that. Get in touch with us today to avail a FREE website audit. Using that information, we’ll create customized strategies for your website.
FAQs
- Can anyone use Google Analytics for their website?
Yes, anyone can easily use Google Analytics for their website. You need to create a new property using your respective Google Analytics account. Once you do that, you can gather as well as analyze all the data relevant to your app or website.
- Is the Google Analytics tool free for websites?
Yes, Google Analytics (GA) for websites is free, but it comes with a paid version ‘Google Analytics 360 (GA360) as well. If yours is a small business, the free version is suitable for you. However, to access advanced features, subscribe to GA 360 for a monthly recurring fee.
- What is the best tool to analyze websites?
There are multiple tools to analyze websites, but the best ones according to users and experts include Google Analytics, Leadfeeder, Adobe Analytics, Woopra, ClickMeter, Tiny Analytics, Hotjar and Matomo.
