Client Overview
Advantage Law Firm is a legal services provider in legal domains. They came to Itechsole (SEO agency) with low rankings and poor search engine visibility and wanted to drive organic online leads.
Challenges
- They were using transactional primary keywords, their search engine rankings were low. Moreover, there was a lack of proper on-page SEO (meta tags, headings, content optimization).
- We faced a language barrier on their website, content was in Swedish language.
- They were having minimal organic traffic in specific countries as compared to competitors.
- A lot of technical SEO issues, including slow page load speed and poor mobile optimization.
- They had a weak backlink profile and limited off-page SEO activities.
Our main objectives were:
Objectives
- Increase organic traffic by 30% in six months by improve keyword rankings, targeting high-conversion transactional terms.
- Optimize the website for better user experience (UX) and technical performance.
- Strengthen the domain authority through quality backlink building.
Our Strategy and Approach:
1. Website Audit and Technical SEO Improvements
Advantage Law Firm booked a call with our SEO experts and we began by conducting a comprehensive SEO audit.
We identified and addressed the technical issues at first. Our experts improved page load speed through image compression and optimization. They focused on mobile-friendly adjustments to enhance performance on all devices and fixed broken links and crawl errors ensuring proper indexation in Google Search Console.
2. On-Page SEO Optimization:
Our On-Page SEO experts conducted thorough keyword research to find high-search volume , low-competition transactional keywords. They optimized meta titles, descriptions, and header tags
More over worked on improving internal linking structure to help distribute page authority and boost rankings.
3. Off-Page SEO and Link Building:
Our Off-Page experts developed a link-building strategy. They solely focused on acquiring high-quality backlinks from authoritative industry blogs and related websites.
We promoted the content through outreach to relevant influencers, bloggers, and partners in the industry and utilized guest posts, press releases, and social media mentions to increase referral traffic and strengthen domain authority.
Results:
After implementing our specific result-driven strategies, we got the following results:
1. Increased Organic Traffic:
In six months, organic traffic increased by 45%, surpassing our goal of 30%. Their targeted pages began ranking on the top for competitive keywords, driving more qualified visitors.
2. Improved Keyword Rankings:
70% of the target keywords (thatwere mainly transactional) ranked on the first two pages of Google, with several high-conversion rates in the top 3 positions.
3. Enhanced User Experience:
Page load speed improved by 35%, leading to a 25% reduction in bounce rate. Mobile optimization efforts resulted in a 40% increase in mobile traffic and conversions.
4. Strengthened Backlink Profile:
Earned 100+ high-quality backlinks from authoritative sites in their niche. Website domain authority increased from 20 to 30, contributing to overall site performance.
Conclusion:
Through Our targeted SEO strategy, Advantage Law firm experienced significant improvements in organic visibility, traffic, and leads. By addressing both on-page and off-page SEO aspects and improving technical performance, we positioned the site for long-term success in a competitive market.
If you want our experts to bring the same results for you, book a call with our experts now.
