How are search engine optimization and social media marketing related even? Do the two really support one another? And can you improve your social strategy and presence with search optimization?
With so many buzzing questions, you do need a breather. Relax, as this time around, we’ll be deep diving into this particular subject: the connection between social media marketing and search engine optimization.
Truth be told, you cannot ignore either in this day and age. And the two can complement each other quite well too. Well, just like a bag of crisps does a can of soda. 😉
Let’s get to it then.
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Social SEO: A Unique Combination of SEO & SMM
Social SEO (search engine optimization) refers to optimizing all your social media profiles and channels to improve your discoverability and reach in search engine results.
Powerful social search engine optimization strategies increase your content’s visibility, making it easier for you to reach your ideal audience. With the right social SEO tactics, your YouTube channel starts ranking higher. People start looking you up on LinkedIn, and start following you on Instagram and Facebook.
With time, your social presence becomes stronger and more engaging. The best social SEO practices vary from one platform to another. That said, some of the common practices include adding alt text subtitles, using keyword-rich captions, and comprehensive keyword research.
Social media marketing and search engine optimization are both important media for online discovery. Audiences nowadays use both social media channels and search engines to find information, connect with people, access businesses, and make decisions. Honestly, there was a distinct line between social media and search engines before. It is becoming blurrier with time.
Earlier, people resorted to Google Search to find new recipes, but now, YouTube and TikTok do that trick nicely. There were times when they would depend on Amazon and Google Search to read product reviews and find recommendations. Now, however, they gravitate towards YouTube, Instagram, and TikTok to watch influencer reviews and unboxing videos.
Times have changed and are continuously evolving even more. To maintain and grow your digital presence, it is crucial to adapt to the new trends.
Let’s explore the relationship of search engine optimization and social media marketing a bit more.
How are search engine optimization and social media marketing connected?
Social media and SEO are closely connected. However, their connection has seen many seasons and numerous diverse opinions over the years.
Some social media and SEO experts believe the two share a strong relationship where one impacts the other. Others argue that Google barely pays attention to your social media performance when considering rankings. Not just that, but some people even believe that social media has played a big role in spreading misinformation about SEO strategies.
Let’s explore these different notions one by one.
How SEO Strengthens Your Social Presence
As your website’s search engine rankings improve, it starts to enjoy more traffic. With more traffic, more people begin discovering your business. Consequently, the odds of your audience finding and following you on social media increase too.
For instance, let’s take the example of a blog on ‘best DIY face mask.’ When your website’s visitors come across this blog post and see your integrated social media icons. It is highly likely that they will browse through your YouTube, Instagram, and Facebook channels and follow you too.
In addition, SEO-optimized content such as blog posts and articles with important keywords gives a good push to social media profiles in search results. As a result, potential followers can easily find you online and create more engagement for your brand.
How Social Media Marketing Improves Your SEO
Social media signals do affect your SEO, but not directly. They don’t have a very straightforward relationship with the rankings, but they can influence the website traffic.
Backlinks driven from social media posts, frequent social shares, and viral content have the potential to propel huge audiences towards your website. Your authority, credibility, and influence start increasing too.
A well-structured carousel post on digital marketing trends encourages social media bloggers to link with your site, which improves its SEO. YouTube videos also rank on SERPs (search engine result pages), which helps brands enjoy better social engagement and search visibility.
The digital marketing experts at ITechSole believe that search engine optimization and social media marketing go hand in hand. But that’s one side of the coin. Let’s look at the other side. It might be an unpopular opinion, but it does exist.
How SMM and SEO Don’t Influence Each Other?
There is a visibility overlap with search engine optimization and social media marketing. However, certain marketing and SEO experts believe that social media engagement doesn’t really impact the search rankings.
A video may become viral on TikTok and even gain over a million views. Even then so, it won’t really affect the website’s rankings unless it results in more backlinks or higher searches.
In the similar manner, a ranking article may not increase your reach on Instagram unless your users search for the profile themselves and engage with it. Google does not see search engine optimization and social media as one. It views them as individual entities, which means success on one platform won’t really reflect on the other.
But again, this can be true for some, but does not apply to every brand, person, and influencer.
A good approach in this time and age is to include both social media marketing and SEO in your digital marketing strategy. This approach allows you to leverage the potential of both. Let’s share with you some effective tips to achieve this goal.
Tips to Get Higher Visibility with SEO and Social Media Marketing
It is most certainly possible to improve your visibility, presence, and credibility with the right social media marketing and SEO strategies.
Try these powerful strategies, and you can thank us later. 😉
- Optimize every social media profile: Make sure to optimize each and every social media channel of your brand to improve its global and local SEO.
- Add important keywords in the company’s profile, bio, about us, description and post captions.
- Incorporate your website link and links of the important landing pages
- Your name, contact information, and address must be consistent across every platform.
- Share the best content on your socials: All your SEO-optimized content pieces must see the light of day on social media channels too.
- Post the landing pages, blog articles, and important website content on your social media pages.
- When you share content, create meaningful captions rich with strategic keywords.
- Keep the descriptions and headlines catchy to drive more clicks.
- Share important content pieces several times with fresh captions.
- Drive website traffic with social media: Social media can turn into a very profitable traffic propeller for your website.
- Create interactive content such as infographics, quizzes, and polls so users feel an urge to visit your website.
- Add your website’s links in bios, stories, posts, covers, and in comments wherever suitable.
- Use clear and simple call-to-actions (CTAs) such as ‘Call Now,’ ‘Buy Now,’ or ‘Read More.’
- Increase visibility with social sharing: Do not ignore the importance of social sharing. Meaningful content, when shared on social media over and over again, can actually create hype and engagement for your brand.
- Ensure to integrate the social sharing buttons, such as Facebook, LinkedIn, Instagram, etc., on all your webpages and blog posts.
- Create more shareable and interactive content such as how-to guides, infographics, quizzes, and memes.
- Whenever possible, run giveaways or contests that make it a must for participants to share the content.
Rest assured, these are tried and tested hacks. If you work on them consistently, you will be blown away by amazing results very soon.
Elevate Your Search Rankings and Social Presence with ITechSole
You have big dreams for your business. Obviously, you want your brand to grow and reach new heights of success.
Achieve this goal quickly and easily by creating a strategy that gives you the best of both worlds: search engine optimization and social media marketing.
Create a structured and comprehensive digital marketing strategy that combines the power of social media with SEO. To do that right, get advanced social media optimization services from expert digital marketing agencies like ITechSole to create results-driven strategies and plans.
What is the next step?
Looking for the best search engine and social media optimization services?
Book a FREE consultation call with our experts by dropping us an email, giving us a call, or filling out the form below.
FAQs
How do SEO and social media work together?
SEO and social media marketing do work well together. They improve the content’s visibility, increase brand awareness, spark engagement, and create more opportunities for link building.
Which social media platform works best for SEO?
Facebook, Instagram, YouTube, and LinkedIn work quite well for SEO. They are good content-sharing platforms and are often the online hangouts for most audiences too.
How are social media marketing and search engine marketing different from each other?
Social media marketing (SMM) revolves around promoting meaningful content and sparking engagement on social media channels such as Instagram, Facebook, YouTube and LinkedIn. This is done through paid campaigns and organic posts. On the contrary, search engine marketing (SEM) focuses on creating more visibility on search engines such as Google. This involves search engine optimization (SEO) and pay-per-click (PPC) ad campaigns.
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