Standing out amidst the crowd is always a challenge particularly when the market competition is fierce. There are various factors that make one company get an edge over the others. ‘Brand awareness’ is certainly one of those top factors.
But how is it that certain companies have better brand awareness than others? And what is it that the companies with the best brand awareness do really?
Let’s spill the beans for you in this article.
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Companies with the Best Brand Awareness: How Do They Shine?
Brand awareness is how well and easily consumers of a target market can recognize as well as recall a certain brand. If a brand is unforgettable for you, it means they have built excellent brand awareness over the years. If you struggle to recall a brand, and can’t even vaguely remember it after much effort, it shows how weak its brand identity and recall is.
Think of companies such as Amazon, Coca-Cola, Nestle and Adidas— you know these brands and don’t have to think much at all any time you want a product similar to their offerings. These conglomerates have mastered the art of staying on the top of your mind.
SEO is a Gamechanger in Building Brand Awareness
Radio, print and television were quite popular and helpful tools to build and increase brand awareness. That is still true, but digital media and online strategies have now taken over everything by storm. Search engine optimization (SEO) is undoubtedly a game-changer in this scenario.
When done right, SEO helps businesses bridge the gap between not knowing and really knowing a company. It provides businesses with the reach they want by improving their search engine rankings, and capturing targeted audiences.
As a business gets targeted reach, its site traffic increases. Naturally, with more people visiting its site, it gets more recognition. And if the business has really invested time and effort in building its brand identity, it is likely that its audience will start remembering it better.
Along with SEO, SEO for Google My Business is now constantly increasing in popularity. The two possess unimaginable power to put your brand on the top of search engine result pages (SERPs) so your audience always remembers you.
Consistent Branding Conveys Your Brand Identity
Having consistent branding means that your brand’s visuals, colors, branding elements, messaging and tone stay consistent across each and every platform that the brand is on.
In the competitive times we are in today, consistent branding helps you create a powerful and compelling brand identity. From your logo to colors, fonts and brand messaging— all the elements work in unison to form and convey your story.
Your audience recognizes you quickly, and finds it easy to remember you across various touchpoints, be it your social media, packaging, website or ads.
When your branding is consistent, you build more trust within your target market. Customers relate the harmonious branding with authenticity and professionalism. Seeing your branding stay sophisticated and cohesive through and through, they deem you as a reliable entity.
Not just that, but uniform branding also does a good job at reinforcing your vision, mission and values. Your team, clients, target audience and collaborators are well aware of your work, and start relating to it as well. A clear and uniform identity helps you connect better with your clients and partners, ultimately paving the road for your success.
Customer-Centric Approach Builds Trust and Credibility
A customer-centric approach is another notable factor that establishes, sustains and grows your brand awareness.
Companies that focus on improving the customer experience witness an 80% improvement in their revenue. Moreover, customer-centric organizations typically enjoy 60% higher profits than companies that do not provide their target market with tailored services and offerings.
That’s because customers today love being prioritized, and getting personal experiences. When your business provides them with tailored products and services suited to their needs, it is natural for them to like you better over companies that fail to do so.
Over time, they start associating your business with being a customer-centric brand, and automatically start remembering you more.
Take Airbnb’s example. The brand is well-recognized across the globe without having any outlet of its own. It provides people with comfortable living experiences. And now you see people creating themed Airbnbs too. That’s only because they know a Harry Potter fan would love to stay in a house with hints of Hogwarts, Gringotts and Diagon Alley. Just the way a F.R.I.E.N.D.S fan would go crazy over an orange-brown couch in a lounge with purple walls.
See, personalization is the key to winning hearts over and companies with the best brand awareness know this very well. Even companies in the most competitive service industries in the US follow this strategy along with SEO to constantly elevate their brand awareness.
Final Thoughts: Start Building Your Brand Awareness
The more your brand is known, the higher are its chances of grabbing its market share. Now that you know what the companies with the best brand awareness do to constantly stay on the very top, start doing the same.
It’s always a wise idea to get help with building, uplifting or re-creating your brand identity. Need help with that? Get in touch with us, and the branding experts at ITechSole will craft tailored strategies to steer your brand in the right direction.
Faqs
Which brand has the best and highest brand awareness?
There is no concrete research or study to prove that, but considering that Apple is the world’s largest company, one can safely assume that it has the highest and most compelling brand awareness too.
What exactly would be Nike’s brand awareness?
Analyzing the sneaker owners in the US alone, Nike currently lies at 97% brand awareness. This result was derived from a survey conducted by Statisa on the ‘brand recognition’ concept.
What is the ultimate objective of brand awareness?
The ultimate goal of brand awareness is to ensure a brand becomes more visible across all its touchpoints so potential and existing customers can easily recall that brand any time they wish to make a relevant purchase.
