Powerful real estate SEO optimization can certainly make your business. Well, the opposite of it can even break your digital presence. But let’s focus on the former.
44% of potential homebuyers start searching for their perfect home by analyzing real estate properties online. This substantial figure clearly underscores the significance of result-driven SEO for real estate sites to grab the early-stage buyers.
Targeted strategies to practice SEO for Real Estate Agents fine-tune your website and generate magical results. By increasing your visibility, they drive more organic traffic to your site enabling you to secure more clients.
How can you achieve those results? We’ll be spilling the beans today.
Let’s share with you 3 top strategies for excellent real estate SEO optimization so you always stay ahead of your competition.
#1- Carry Out Strategic Keyword Research and Optimization
Result-oriented SEO optimization always begins with an extensive keyword research.
Keywords do lie at the heart of any online research. Automatically, it becomes crucial for you to identify the common search terms your target audience uses. If you aren’t incorporating terms such as ‘luxury villas in (name of location), ‘affordable studio apartments in (city)’ and ‘best two bedroom apartment in (location)’ in your website’s content, you are weakening its chances of ranking.
Try the following tactics to execute high-performing keyword research to better optimize your real estate site.
- Always focus on long-tail keywords such as ‘luxury condos for sale in Upper East Side. These are less competitive and more specific, making it easier for you to attract niche traffic. Plus, they bring in qualified leads due to clear search intent which boosts your conversion rates.
- Instead of using generic keywords, use location-targeted ones. Search terms such as ‘homes for sale in New York’ ensure you better target the right people looking for similar properties in your area.
- Never forget to analyze the competitor keywords. With tools such as Ahrefs and SEMrush you can check the keywords your local and international competitors are ranking for. They also give you increased clarity on their strategies, enabling you to identify missing links and opportunities.
- Make it a must to cleverly use the identified keywords in your site’s content. Tactfully spread them throughout your website including its headings, different pages, alt tags, meta descriptions, anchor text and URLs. Your site’s pages will have a more consistent and harmonious look and feel, prompting search engines to effectively understand your content’s relevance.
- While conducting keyword research, focus on the user intent behind every search query. Keywords such as ‘find real estate agent’ showcase a different intent level as compared to ‘real estate investment opportunities.’ Research on your specific target audience to understand their pain points, and the stage they are on in their property selling or buying journey.
Ensure to review these steps and revisit your keyword research to identify new and better ones so you can refine your SEO for real estate sites.
#2- Practice Local Real Estate SEO Optimization
Local SEO is more crucial than ever for real estate businesses. Mostly, clients in search of real estate services seek them close to their location. To master the art of search engine optimization for real estate sites, pay utmost attention to local SEO.
Exercise the strategies given below to take your local SEO up a notch.
- Local SEO demands your Google Business Profile. If you don’t already have it, get it done on priority. Make sure your name, phone number and address are consistent across all the platforms. Also upload some HD images to captivate the users’ attention.
- Encourage positive customer reviews as much possible. Reviews, particularly the good ones enhance your rankings and credibility on Google.
- Local citations assist Google in verifying your real estate business’s authenticity. Ensure you do exist in the local directories.
- When working on your keywords, do incorporate location-targeted ones so your site ranks higher in the ‘near me’ searches. Optimizing for these searches improves your visibility for prospective clients seeking properties in your area.
After implementing these steps, analyze their effect on your rankings. Tweak the strategies every few days to further elevate your SEO game.
Transform your real estate business with authentic leads
#3- Optimize Your Website for Mobile Users
With more than 60% of website traffic pouring from mobile devices, it is essential for your real estate site to be mobile-friendly.
Google gives edge to mobile-optimized sites in the search results. When you get Real Estate SEO Services for your website, make certain it is perfectly optimized for a seamless experience on mobile devices as well as other tech gadgets such as laptop, tablets and desktop systems.
The following measures ensure your mobile site isn’t clunky, and has a little to no bounce rate.
- Your website must have a responsive design. This means it should automatically adjust is entire layout according to the user’s screen size. Implement a mobile-responsive framework or theme to ascertain compatibility across all devices.
- Ensure your website has a fast loading speed. Minimizing JavaScript and CSS files, compressing images and using browser caching can help with that. Fast-loading sites better engage mobile users which reduces your site’s bounce rates.
- Carry out AMP (accelerated mobile pages) for your website’s key pages such as property listings. AMP provides you with the stripped-down versions of pages that load more efficiently on mobile devices.
In addition, do regularly monitor and check your site for its effective mobile usability. You can use Google’s ‘Mobile-Friendly Test’ tool to execute this assessment. Identify any potential issues, and ensure to fix them timely.
Conclusion: Invest in Quality Real Estate SEO Optimization
Real estate businesses that aren’t paying attention to real estate SEO optimization are unfortunately on the risk of being in the lost pages of search results.
Make sure not to make that mistake. Start focusing on optimizing your real estate website to experience remarkable growth. A wise move is to get search engine optimization services for real estate by a seasoned Real Estate SEO Agency. Experts certainly know their craft well, and can do wonders for your business.
