Off-Page SEO 101
Off-page SEO is a set of strategies involving actions that take place beyond your website to raise its search engine ranking. It is different from on-page SEO, wherein the focus lies on revamping the website’s structure and content. Inversely, off-page SEO works to build your website’s authority and trust with search engines, including Google.
The leading elements in off-page SEO generally include:
- Backlinking: Getting relevant and quality backlinks from credible websites.
- Brand mentions: Indirect mentions of your business or brand across online spaces.
- Social media signals: Engagement building on social platforms to signal search engines of your presence.
- Influencer outreach: Building rapport with industry experts and influencers to maximize your brand’s exposure.
Meticulous off-page SEO positions your website as reputable and credible in the online sphere. Search engines start acknowledging its relevance and value in the respective field and increase its online discoverability.
