Client Overview
Toobit Cryptocurrency Exchange is digital exchange platform offering a wide range of trading options. Toobit faced challenges with low search engine rankings due to low domain authority. The consulted to our agency to enhance their online presence and drive organic leads through effective off-page SEO strategies.
Challenges
- Toobit was struggling with poor visibility for cryptocurrency keywords and search terms.
- The site had a fewer number of backlinks, which were primarily from low-authority and spaming sites.
- Cryptocurrency is a highly competitive niche, it was challenging to stand out without a solid off-page SEO strategy.
- The platform experienced low referral traffic from relevant industry sites, impacting its overall lead generation.
Objectives
Our primary objectives for Toobit were:
- To increase DA by high-quality backlinks from high authority niche sites ie. cryptocurrency and finance.
- Improve organic search visibility and drive more traffic through link-building efforts.
- Generate referral traffic by promoting content through industry influencers and relevant online communities.
Our Strategy and Approach
- Off-Page SEO and Link Building
Itechsole SEO Experts started with an Off-Page SEO Audit. We did an in-depth analysis of Toobit’s existing backlink profile to identify gaps and opportunities for improvement.
They developed a targeted link-building strategy, Experts solely focused on high-quality backlinks from reputable cryptocurrency blogs, financial news sites, and industry forums.
We also created valuable and engaging content in outreach efforts. We promoted this content through guest posts, industry blogs, and press releases.
- Influencer Outreach and Partnerships
Our outreach experts identified and collabprated with key influencers and bloggers in the cryptocurrency and finance niche. Focused and worked on guest posts and sponsored content to drive traffic and build authority.
Established partnerships with relevant industry websites and online communities to increase content sharing and referral traffic.
- Social Media and PR Campaigns
Our Social Media Marketing experts optimized social media platforms to promote Toobit’s content. They engage with the cryptocurrency community and drive traffic to the site.
They wisely utilized press releases and media outreach to announce and highlight significant updates and achievements, enhancing Toobit’s online visibility and credibility.
Results
Our focused off-page SEO efforts drove impressive results for Toobit:
- Enhanced Domain Authority
Our experts secured over 150 high-quality backlinks from authoritative cryptocurrency and financial websites, significantly boosting Toobit’s domain authority.
- Boosted Organic Traffic
Toobit achieved 50% increase in organic traffic within six months. Improved search engine rankings for competitive cryptocurrency keywords led to a substantial rise in qualified leads.
- Increased Referral Traffic
Referral traffic increased by 35% because of successful content promotion and influencer collaborations. The site benefited from higher visibility in industry-specific forums and blogs.
- Strengthened Industry Presence
Enhanced Toobit’s presence in the cryptocurrency market through effective PR campaigns and strategic partnerships, leading to greater brand recognition and authority.
Conclusion
Our targeted off-page SEO strategy improved Toobit’s online visibility, organic traffic, and referral engagement. We successfully positioned Toobit as a prominent player in the competitive cryptocurrency market.
Ready to boost your cryptocurrency platform’s online presence and drive organic growth?
Contact Itechsole today to discover how our expert off page SEO services can help you achieve similar success! Let’s work together.
